Social media marketing is the process of marketing through social media sites like Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching "Digg This" and "Tweet This" tags to the end of articles. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.

Web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation.

Service scope

The scope of hosting services varies widely. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with little processing. Many Internet service providers (ISPs) offer this service free to their subscribers. People can also obtain Web page hosting from other, alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or cheap. Business web site hosting often has a higher expense.

You know your website doesn’t work all by itself, but what do you do to promote your site?

This article is a list of ways, some free and some paid, to promote your small business Web site on the Web. And don’t miss the list of “Four Things Not To Do” at the end.

You don’t need to do all these things to find success. Definitely submit your site to free search engines such as Goggle and pay for Yahoo. (Together they command about 70% of all search traffic.) Then, pick one these online strategies or an offline strategy to test out.

Study the strategy you select by reading a variety of online articles and analyze whether it’s a good fit for your business. How much time and money will it take? Would you be willing to do it in the long term if it works?